Google Analytics


Google Analytics tracking capabilities are available in Absorb, and offer a wide range of tools to help you obtain further information regarding your LMS. In order to enable Google Analytics in your portal, Admins can add their organization's tracking ID in under the Info tab within Portal Settings (tracking IDs look similar to this string: UA-000000-01).


If you are a System Admin and do not see the option to enter this at the bottom of the Info tab page, please submit a support ticket and we'll be happy to enable this for you. Please note: if you do not have the System Admin role assigned to your account, you will need to reach out to the appropriate User within your organization to have them do this for you.


As can be seen above, Google Analytics captures a variety of information such as Page Views, Demographics, and Bounce Rate. You can read more information about the features of Google Analytics at

Please Note: It can take 24-48 hours for data to show up in the standard reports within Google Analytics after support has updated your portal. Analytics data is not currently available for shopping cart transactions in order to avoid exposing learner information that isn't captured by Absorb's Privacy Policy and Terms & Conditions. Tracking is not available for the Admin UI, and Advanced reporting and customization is not available at this time.

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  • 0
    Matt Borneman

    This article is out of date - it does not address the GA4 properties that were released in Q4 of 2020. 

    According to support as of this writing, Absorb has no plans to support these updated measurement properties at this time.

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